Category: Marketing & Sales

Poke the Box

Seth Godin
Rating: 6/10
Reading Ease: Reading Time:2 hours

A short manifesto on overcoming the fear of starting and doing work that's worthwhile. Simple principles with big personal impact. The terminology of a box is symobilic of a child poking a buzzer box out of pure curiosity [...]

Influence: The Psychology of Persuasion

Robert B. Cialdini
Rating: 7.5/10
Reading Ease: Reading Time:9 hours

Influence, the classic book on persuasion, explains the psychology of why people say "yes"—and how to apply these understandings. Influence describes the six categories of techniques that have the potential to influence [...]

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