David Airey
ISBN: 0321660765
Read: 8/24/2012
Pages: 216
Rating: 8.5/10
View on Amazon
Reading Ease: Reading Time:5 hours

Logo Design love is filled with passion and insight. It's divided into three sections, Brand Identity, Process of Design and Tips, Advice and other Resources. It is aimed towards beginner - intermediate readers interested in design or illustration. I found the demonstrations great, and Airey provides excellent outlines for using fundamental techniques and processes to craft great works of art. Simplicity as often the most difficult thing to accomplish learning from the masters can help you get there!

Motivations to Read

Design and art have been my first love. I find myself admiring well-crafted logos and was interested in learning more about making my own. In college, I was working on two very important logo projects, creating my personal brand logo and creating a logo for the club I founded, The Digital Business Society. The latent perfectionist in me wanted to make sure I was creating well-crafted pieces, so I wanted to learn from the iconic brands of today.

3 Reasons to Read

  • Why one logo is more effective than another
  • 25 practical design tips for creating logos that last
  • How to create your own iconic designs
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