Made to Stick: Why Some Ideas Survive and Others Die
Motivations to Read
I was planning a major rebranding for a business and technology club I was a part of, during my during my junior year of college and wanted to learn more about communicating ideas. I was very disappointed in how my school was delivering technology education, and I needed learn a better way to describe the importance of a strong technology education. I also have a very strong entrepreneurial spirit, and I wanted to understand the principles of creating a message that is widely understandable and memorable.
3 Reasons to Read
- Get better at communicating ideas that stand out and are memorable
- Learn the 6 principles that make an idea stick
- If you're an Entrepreneur, Teacher, Writer, Marketer, Parent or in any role where you want to get your point across.
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