The Innovator’s Dilemma: The Revolutionary Book that Will Change the Way You Do Business
Motivations to Read
Growing up with ample curiosity while also living in a situation that one had to take very calculated risks, I had a forward-thinking mindset to imagine the unknown, while also trying to figure out potential downfalls and traps. Building and creating things had also been a passion of mine, so I was drawn to business and wondered how big companies fail. I had been enrolled in business school and went through case study after case study and saw that the underdog seemed to have an edge in today's digital era and I wanted to know as a potential entrepreneur, how could I take advantage of a big companies weakness and get ahead, which lead me to reading the innovator's dilemma.
3 Reasons to Read
- History on how some the U.S' largest and most successful business and how they failed to innovate, partially due to their own success
- Understand how a business can capitalize on "disruptive technology"
- A great book on innovation and startups can beat incumbents
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