# Attention Economy: Understanding the New Currency of Business

[View on juvoni.com](https://juvoni.com/book/attention-economy-understanding-the-new-currency-of-business)

Book author: Thomas H. Davenport

Review and notes by Juvoni Beckford.

Rating: 5.5/10

Posted: 2015-12-24T19:00:00.000-05:00

Read: 2013-07-07

Awards: Should Have Been a Blog Post

## Review

In Attention Economy, the authors make the case that attention is a resource that needs to be more actively managed. Attention is defined as the focused mental engagement on a particular item of information. The book looks at ways for companies to manage attention internally and with their customers and partners. They also reveal a spectrum of attention and group them into the six units of attention currency: Aversive-Attractive, Captive-Voluntary, Back-of-mind-Front-of-mind. The book contains a number of anecdotes that don't add too much and feels like fluff, although they may add a better narrative for you.

## Why I read it

With more awareness, you will be able to realize the barrage of distractions around you, which can help you become more focused. In a business sense, the battle is on to get the customers attention, and I was interested in learning how I could use the knowledge from this book to better defend my attention. I would also like to apply some of these learnings about the attention economy more responsibly when I start a company of my own one day.

## Reasons to read

- Learn how to better manage your attention
- How Marketers and other business professionals can better get customers attention
- How business leaders can better focus their efforts and guide their employees attention

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