A great example of customer-focused business building. Derek's selflessness was very Zen-Like and his ability to focus and execute is admirable.
His passion for music, led him to work to build the craft across multiple verticals from singing, songwriting, and even production. When he needed a way to get his music to customers, he built a system out of necessity and that necessity transformed into a community and that community into a business.
When the opportunity arose with iTunes, despite the unfavorable work that would be needed to get music out, he did what he had to do to help his customers share their music with the world. As with any growing business, there are growing pains. Derek shared the wisdom from these learning pains simply and concisely in less than 100 pages. A wonderful book on business and life.
I have been a big fan of Derek Sivers ever since I discovered his blog back in 2012. Derek is also one of the inspirations for me to build out my own books section. I knew a little about his background, but I wanted to learn more about his experiences starting CD Baby and his learnings.
“Most people don't know why they're doing what they're doing. They imitate others, go with the flow, and follow paths without making their own.” Derek Sivers
“Just pay close attention to what excites you and what drains you. Pay close attention to when you're being the real you and when you're trying to impress an invisible jury.” Derek Sivers
“No business plan survives first contact with customers.” Derek Sivers
“Trust, but verify. Remember it when delegating. You have to do both.” Derek Sivers
Notes for this book are still being transcribed.
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