by Juvoni Beckford@juvoni
Before readingWhy I picked it up
I wanted to demystify the buzz word of Growth Hacking, and uncover principles and techniques that I could one day use on my own when I decide to create a company to solve a problem.
After readingPosted
I really wanted to love this book, but I feel like it should have stayed as a couple of blog posts. The growth of Growth hacking has been really interesting to watch from the outside, but I felt I didn't gain that much insight for Ryan's book and was left unsatisfied. There are many areas and types of marketing, and they don't operate isolated from each other, but this book focused too much on Business to consumer(B2C) and didn't give a good overview of the landscape so you could have better context into how Growth Hacking fits in or where it's most effective.
You can still gain some value from the book into the case studies it has provided on how some of the fastest growing startups today came to be from some clever growth hacking techniques.
Three reasons to read it
- Case Studies on how top companies or services such as Gmail, Facebook, AirBnb, Evernote, and more have used growth hacking to grow their customer base fast.
- You're a marketer or business professional interesting in how startups with little resources can still promote their brand
- Learn about the skillets of a Growth Hacker
Notes for this book are still being transcribed.
