Made to Stick: Why Some Ideas Survive and Others Die
byChip Heath, Dan Heath
One common reason our ideas don't connect to the potential audience is due to the problem of the "Curse of Knowledge" where we communicate an idea where we have all the insider and domain knowledge, and we mistakenly assume the person on the other side has context and prior information into what you're are talking about. Made to stick aims to help you structure and communicate ideas that almost anyone can understand without much background. Made to stick was a very enjoyable read about creating ideas that are meaningful and memorable. I see myself reading this book multiple times. Made to Stick contains many excellent examples of winning ideas and through the author's research a pattern had emerged of 6 principles that make a sticky idea: Simple, Unexpected, Concrete, Credible, Emotional and Story.
Motivations to Read
I was planning a major rebranding for a business and technology club I was a part of, during my during my junior year of college and wanted to learn more about communicating ideas. I was very disappointed in how my school was delivering technology education, and I needed learn a better way to describe the importance of a strong technology education. I also have a very strong entrepreneurial spirit, and I wanted to understand the principles of creating a message that is widely understandable and memorable.
3 Reasons to Read
- Get better at communicating ideas that stand out and are memorable
- Learn the 6 principles that make an idea stick
- If you're an Entrepreneur, Teacher, Writer, Marketer, Parent or in any role where you want to get your point across.
