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© 2026 Juvoni Beckford

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Business

The Start-Up of You: Adapt to the Future, Invest in Yourself, and Transform Your Career

Reid Hoffman

The Start-Up of You: Adapt to the Future, Invest in Yourself, and Transform Your Career Cover
Rating
6.5/10
Difficulty
Light
Read time
6 hours
Best in
  • Kindle
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274 pagesRead Jan 19, 2015Staying power: Lingering influence

by Juvoni Beckford·@juvoni

Before readingWhy I picked it up

I have the mindset of seeing an individual as a startup. I personally view myself as a startup and try to manage my brand and develop my own strong character representative of my values. I constantly iterate and try to improve myself and experiment with ways how I can get better. I am interested in seeing a similar insights around this concept of Running yourself like a startup.

After readingPosted March 12, 2016

In the Start-up of You, Hoffman argues that having an entrepreneurial perspective and mindset is important now more than ever as the days of a steady career path are going away. Hoffman provides practical examples on how to network effectively and helps you understand the give first mentality. He says we should think of our careers as a start-up, something that we actively work on and invest in. I found a lot of similarities to James Altucher's Choose Yourself. Overall, I feel the Start-up of you could of been a blog post instead of a full book, it lacked depth.

Three reasons to read it

  1. 01You are in need of some advice for a career change
  2. 02Hope you prepare yourself to build up professional skills and your network
  3. 03A mindset to adapt to new economic realities for a less stable work environment

Notes for this book are still being transcribed.

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No affiliate link·Goodreads

Awards

  • Changed My Mind

    I finished it believing something I didn't when I started.

  • Should Have Been a Blog Post

    One good idea, stretched to fill a book.

Related Books

Buy on AmazonAffiliate ↗

No affiliate link·Goodreads

Awards

  • Changed My Mind

    I finished it believing something I didn't when I started.

  • Should Have Been a Blog Post

    One good idea, stretched to fill a book.

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Related books

The Start-Up of You cover, this bookQuietThe Power of HabitHow To Win Friends and Influence PeopleThis bookAlso in Personal Development

Quiet, The Power of Habit and How To Win Friends and Influence People.

56 books in Personal Development →