In the Start-up of You, Hoffman argues that having an entrepreneurial perspective and mindset is important now more than ever as the days of a steady career path are going away. Hoffman provides practical examples on how to network effectively and helps you understand the give first mentality. He says we should think of our careers as a start-up, something that we actively work on and invest in. I found a lot of similarities to James Altucher's Choose Yourself. Overall, I feel the Start-up of you could of been a blog post instead of a full book, it lacked depth.
I have the mindset of seeing an individual as a startup. I personally view myself as a startup and try to manage my brand and develop my own strong character representative of my values. I constantly iterate and try to improve myself and experiment with ways how I can get better. I am interested in seeing a similar insights around this concept of Running yourself like a startup.