To Sell Is Human: The Surprising Truth About Moving Others
Motivations to Read
While I was starting a new job at a consultancy as a developer, I had the "honor" of seating right across from the sales teams. The managing chaos of all the calls and conversations fascinated me. The dinners and client outings to build client relationships seemed over the top, but it started to make sense after a while. I started to be more aware of how I had to sell in my way as a developer, which I was trying to communicate software design ideas that I had, or while attempting to gather client requirements on what they wanted to build. As much as my job was to solve problems. I needed to help the client, understand what their problem was first. I needed to be able to build a relationship, to get to a point of trust which was vital for project success. I wanted to understand more of the human aspect of sales.
3 Reasons to Read
- Learn more about the art and science of selling
- You're are interested in social science
- You want to improve your ability to sell, or acquire a sales mindset; to sell is human, it's for everyone
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