Attention Economy: Understanding the New Currency of Business
byThomas H. Davenport
In Attention Economy, the authors make the case that attention is a resource that needs to be more actively managed. Attention is defined as the focused mental engagement on a particular item of information. The book looks at ways for companies to manage attention internally and with their customers and partners. They also reveal a spectrum of attention and group them into the six units of attention currency: Aversive-Attractive, Captive-Voluntary, Back-of-mind-Front-of-mind. The book contains a number of anecdotes that don't add too much and feels like fluff, although they may add a better narrative for you.
Motivations to Read
With more awareness, you will be able to realize the barrage of distractions around you, which can help you become more focused. In a business sense, the battle is on to get the customers attention, and I was interested in learning how I could use the knowledge from this book to better defend my attention. I would also like to apply some of these learnings about the attention economy more responsibly when I start a company of my own one day.
3 Reasons to Read
- Learn how to better manage your attention
- How Marketers and other business professionals can better get customers attention
- How business leaders can better focus their efforts and guide their employees attention
