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Biography & Memoir2014

Creativity, Inc.: Overcoming the Unseen Forces That Stand in the Way of True Inspiration

Ed Catmul

Creativity, Inc.: Overcoming the Unseen Forces That Stand in the Way of True Inspiration Cover
Rating
9.5/10
Difficulty
Moderate
Read time
10 hours
Best in
Print, Kindle & Audible

368 pagesRead July 4, 2016

Before readingWhy I picked it up

Pixar movies have influenced my personal growth, ever since I watched Toys Story on VHS as a little kid and even today as a young adult. I was surprised that this was recommended numerous times as a business book when the nature of the story is creativity, but I guess they both go hand in hand.

Three reasons to read it

  1. The ideals and techniques that have made Pixar so successful and wide admired.
  2. How to build and work in high performing teams.
  3. How to unlock and unleash your creativity.

Notable quotesEd CatmullMore in Quotes

  1. Failure isn't a necessary evil. In fact, it isn't evil at all. It is a necessary consequence of doing something new.

  2. For many people, changing course is also a sign of weakness, tantamount to admitting that you don't know what you are doing. This strikes me as particularly bizarre—personally, I think the person who can't change his or her mind is dangerous. Steve Jobs was known for changing his mind instantly in the light of new facts, and I don't know anyone who thought he was weak.

  3. If you aren't experiencing failure, then you are making a far worse mistake: You are being driven by the desire to avoid it.

  4. Getting the right people and the right chemistry is more important than getting the right idea.

  5. When faced with a challenge, get smarter.

  6. Craft is what we are expected to know; art is the unexpected use of our craft.

  7. You don't have to ask permission to take responsibility.

Notes for this book are still being transcribed.

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Major themes

  1. Creativity
  2. Inspiration
  3. Unseen
  4. Forces
  5. Overcoming
  6. True
  7. Leadership
  8. Management
  9. Innovation
  10. Ideas
  11. Teamwork
  12. Collaboration
  13. Problem-solving
  14. Strategy
  15. Risk-taking
  16. Motivation

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