Attention Economy: Understanding the New Currency of Business
Motivations to Read
With more awareness, you will be able to realize the barrage of distractions around you, which can help you become more focused. In a business sense, the battle is on to get the customers attention, and I was interested in learning how I could use the knowledge from this book to better defend my attention. I would also like to apply some of these learnings about the attention economy more responsibly when I start a company of my own one day.
3 Reasons to Read
- Learn how to better manage your attention
- How Marketers and other business professionals can better get customers attention
- How business leaders can better focus their efforts and guide their employees attention
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