Influence: The Psychology of Persuasion
Motivations to Read
My interest for better understanding marketing was partially due to seeing how successful Apple has been with their marketing and brand development. As I expanded my psychology reading I saw Influence constantly being recommended. I like to read books that have an emphasis on some set of principles and wanted to dive into the principles of Influence.
3 Reasons to Read
- Understand why people say yes
- You'll learn the six universal principles of influence and how to use them to become a skilled persuader
- Learn how to defend yourself against unwanted influence
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