“Our brain accepts what the eyes see and our eye looks for whatever our brain wants.”

Stumbling on Happiness
Daniel Todd Gilbert
Memorable passages and insights from books I've read.
“Our brain accepts what the eyes see and our eye looks for whatever our brain wants.”

Stumbling on Happiness
Daniel Todd Gilbert
"That human beings have been doodling in the sand, in the snow and on cave walls for over 30,000 years; That we are neurologically wired with an overwhelmingly visual sensory ability."

The Doodle Revolution: Unlock the Power to Think Differently
Sunni Brown
Three common myths create resistance towards numbers: Accounting requires good mathematical skills. False! You can always use software and calculators to do the math. Accounting is a way of thinking and understanding the logic behind a business.

Visual Finance: The One Page Visual Model to Understand Financial Statements and Make Better Business Decisions
Georgi Tsvetanov
“Thinking early in your career about how to help your co-workers succeed instills the right habits that in turn will lead to your own success.”

The Effective Engineer: How to Leverage Your Efforts In Software Engineering to Make a Disproportionate and Meaningful Impact
Edmond Lau
“Conquer nature only as we obey her.”

The Finest Hours: The True Story of the U.S. Coast Guard's Most Daring Sea Rescue
Michael J. Tougias
“No matter who we are, life is going to put us through the changes we need to go through. The question is: Are we willing to use this force for our transformation? I saw that even very intense situations don't have to leave psychological scars, if we are willing to process our changes at a deeper level.”

The Surrender Experiment: My Journey into Life's Perfection
Michael A. Singer
"Sometimes you need someone else's words to understand your own heart."

The Poetry Pharmacy: Tried-and-True Prescriptions for the Mind, Heart and Soul
William Sieghart
"She has been the muse, the fool, the damsel, the villain, the hero. She has been everything except remembered."

The Invisible Life of Addie LaRue
V.E. Schwab
"“...it is sad, of course, to forget. But it is a lonely thing, to be forgotten. To remember when no one else does.”

The Invisible Life of Addie LaRue
V.E. Schwab
Success in any field, but especially in business is about working with people, not against them. - Keith Ferrazzi Relationships are all there is. Everything in the universe only exists because it is in relationship to everything else. Nothing exists in isolation. We have to stop pretending we are individuals that can go it alone. - Margaret Wheatley Today's most valuable currency is social capital, defined as the information, expertise, trust, and total value that exist in the relationships you have and social networks to which you belong. - Keith Ferrazzi It's better to give before you receive. And never keep score. If your interactions are ruled by generosity, your rewards will follow suit.

Never Eat Alone: And Other Secrets to Success, One Relationship at a Time
Keith Ferrazzi
“Humans are attracted to each other’s rough edges.”

Models: Attract Women Through Honesty
Mark Manson
“Rejection exists for a reason — it’s a means to keep people apart who are not good for each other.”

Models: Attract Women Through Honesty
Mark Manson
“Who you are is defined by what you’re willing to struggle for.”

The Subtle Art of Not Giving a F*ck: A Counterintuitive Approach to Living a Good Life
Mark Manson
"Everything worthwhile in life is won through surmounting the associated negative experience. Any attempt to escape the negative, to avoid it or quash it or silence it, only backfires. The avoidance of suffering is a form of suffering. The avoidance of struggle is a struggle. The denial of failure is a failure. Hiding what is shameful is itself a form of shame."

The Subtle Art of Not Giving a F*ck: A Counterintuitive Approach to Living a Good Life
Mark Manson
“You do not meditate to gain enlightenment; you meditate because you are enlightened.”

Zen Mind, Beginner's Mind: Informal Talks on Zen Meditation and Practice
Shunryu Suzuki
“Calmness of mind does not mean you should stop your activity. Real calmness should be found in activity itself. We say, "It is easy to have calmness in inactivity, it is hard to have calmness in activity, but calmness in activity is true calmness.”

Zen Mind, Beginner's Mind: Informal Talks on Zen Meditation and Practice
Shunryu Suzuki
Relationship building happens when people are decompressed. If you don't believe me, try to think of all those wonderful relationship-building moments you've had with your kids while on the phone rushing them to and from school.

The Family Board Meeting: Is Business Success Hurting Your Family?
Jim Sheils
"What we perceive as being outside of us is actually inside of us."

How to See
Thich Nhat Hanh
"If you want to change the world, start off by making your bed."

Conquering Crisis: Ten Lessons to Learn Before You Need Them
William H. McRaven
"Bad news don't get better with age."

Conquering Crisis: Ten Lessons to Learn Before You Need Them
William H. McRaven
“They'd been afloat now without food, water, shelter, or sleep for over forty hours. Of the 1,196 crew13 members who'd set sail from Guam three days earlier, probably no more than 600 were still alive. In the previous twenty-four hours alone, at least 200 had likely slipped beneath the waves or been victims of shark attack. Since the sinking, each boy had been floating through the hours asking himself the same hard question: Will I live, or do I quit?”

In Harm's Way: The Sinking of the U.S.S. Indianapolis and the Extraordinary Story of Its Survivors
Doug Stanton
“As they say, a word to the wise is sufficient. And here I've gone and written five paragraphs.”

Shadow Puppets (Ender's Shadow, #3)
Orson Scott Card
“When we are electing government officials, it is not stupid to ask yourself, “If a plague broke out, do I think this person could navigate the country through those times, on a spiritual level, but also on a pragmatic one? Would they be able to calmly solve one problem, and then another one, and then the next one? Or would bodies pile up in the streets?”

Get Well Soon: History's Worst Plagues and the Heroes Who Fought Them
Jennifer Wright
“Not only do we live among the stars, the stars live within us.”

Death by Black Hole: And Other Cosmic Quandaries
Neil deGrasse Tyson
“Science is a philosophy of discovery. Intelligent design is a philosophy of ignorance.”

Death by Black Hole: And Other Cosmic Quandaries
Neil deGrasse Tyson
“In modern times, if the sole measure of what's out there flows from your five senses then a precarious life awaits you.”

Death by Black Hole: And Other Cosmic Quandaries
Neil deGrasse Tyson
"Automatically responding to your worst internal fear is a common control pattern. Your buttons are pushed, and you react. This pattern keeps you in familiar emotional territory, where you don′t have to risk learning anything about yourself."

Getting Real: 10 Truth Skills You Need to Live an Authentic Life
Susan Campbell Ph.D.
“Life never guarantees you a square deal, but you can be a good, realistic dealer in an unfairly chaotic marketplace if you assume that no one necessarily sees things the way you do, no matter how obvious the truth appears, and that getting what you deserve is a lucky event, not a right. You”

F*ck Feelings: One Shrink's Practical Advice for Managing All Life's Impossible Problems
Michael Bennett
“Have we identified a problem a customer wants solved? Does our product solve these customer needs? If so, do we have a viable and profitable business model? Have we learned enough to go out and sell? Answering these questions is the purpose of the first step in the Customer Development model, Customer Discovery. ”

The Four Steps to the Epiphany: Successful Strategies for Startups That Win
Steven Gary Blank
“- My instructors in science and technology have taught us about how the brain works. It's full of electrical impulses. It's like a computer. If you stimulate one part of the brain with an electrode, it...

The Giver (The Giver, #1)
Lois Lowry
“Reject the tyranny of picked. Pick yourself.”

Poke the Box
Seth Godin
“It's easier to hold your principles 100 percent of the time than it is to hold them 98 percent of the time.”

How Will You Measure Your Life?
Clayton M. Christensen
“By choosing the right words, you can take an idea that's happening in your head and try to make an idea like it happen in someone else's. That's what's happening right now.”

Thing Explainer: Complicated Stuff in Simple Words
Randall Munroe
“Everything we hear is an opinion, not a fact. Everything we see is a perspective, not the truth.”

Meditations
Marcus Aurelius
“Often a very old man has no other proof of his long life than his age.”

On the Shortness of Life
Seneca
“You live as if you were destined to live forever, no thought of your frailty ever enters your head, of how much time has already gone by you take no heed. You squander time as if you drew from a full and abundant supply, though all the while that day which you bestow on some person or thing is perhaps your last.”

On the Shortness of Life
Seneca
“No sin could be greater than a sin that cannot be rectified, the sin you never get to confess.”

The Life We Bury
Allen Eskens
“The ear favours no particular “point of view.” We are enveloped by sound.

The Medium is the Massage
Marshall Mcluhan Quientin Fiore
“All media work us over completely.”

The Medium is the Massage
Marshall Mcluhan Quientin Fiore
“You're always you, and that don't change, and you're always changing, and there's nothing you can do about it.”

The Graveyard Book
Neil Gaiman
“Listen - it makes you sound smarter”

The Virgin Way: Everything I Know About Leadership
Richard Branson
“In future just remember one thing: you're guaranteed to miss every shot you don't take.”

The Virgin Way: Everything I Know About Leadership
Richard Branson
“Most people don't know why they're doing what they're doing. They imitate others, go with the flow, and follow paths without making their own.”

Anything You Want
Derek Sivers
“No business plan survives first contact with customers.”

Anything You Want
Derek Sivers
“Of all the important pieces of self-knowledge, understanding how you learn is the easiest to acquire.”

Managing Oneself
Peter F. Drucker
“Emotions change how we see the world and how we interpret the actions of others. We do not seek to challenge why we are feeling a particular emotion; instead, we seek to confirm it.”

Emotions Revealed: Recognizing Faces and Feelings to Improve Communication and Emotional Life
Paul Ekman
“The bigger the change you're suggesting, the more it will sap people's self-control. And when people exhaust their self-control, what they're exhausting are the mental muscles needed to think creatively, to focus, to inhibit their impulses, and to persist in the face of frustration or failure. In other words, they're exhausting precisely the mental muscles needed to make a big change. So when you hear people say that change is hard because people are lazy or resistant, that's just flat wrong. In fact, the opposite is true: Change is hard because people wear themselves out. And that's the second surprise about change: What looks like laziness is often exhaustion.”

Switch: How to Change Things When Change Is Hard
Chip Heath, Dan Heath
“The networked economy knows more than companies do about their own products. And Whether the news is good or bad, they tell everyone.”

Smart Customers, Stupid Companies: Why Only Intelligent Companies Will Thrive, and How To Be One of Them
Michael Hinshaw, Bruce Kasanoff
“We often think the Internet enables you to do new things … But people just want to do the same things they've always done.”

Hooked: How to Build Habit-Forming Products
Nir Eyal
“Internet is, “a giant machine designed to give people what they want.”

Hooked: How to Build Habit-Forming Products
Nir Eyal
“Your job isn't to build more software faster: it's to maximize the outcome and impact you get from what you choose to build.”

User Story Mapping: Discover the Whole Story, Build the Right Product
Jeff Patton
“The way you approach a big software cake is to break it down into lots of little cupcakes.”

User Story Mapping: Discover the Whole Story, Build the Right Product
Jeff Patton
“Personalizing successes sets people up for disastrous failure. They begin to treat the successes totally as a personal reflection of their abilities rather than the result of capitalizing on a good opportunity, being at the right place at the right time, or even being just plain lucky. They think their mere involvement in an undertaking guarantees success.”

What I Learned Losing A Million Dollars
Brendan Moynihan
Networks do not offer a miracle drug, a strategy that makes you invincible in any business environment. The truly important role networks play is in helping existing organizations adapt to rapidly changing market conditions. The very concept of network implies a multidimensional approach. - Albert-László Barabási Most systems displaying a high degree of tolerance against failures are a common feature: Their functionality is guaranteed by a highly interconnected complex network. A cell's robustness is hidden in its intricate regulatory and metabolic network; society's resilience is rooted in the interwoven social web; the economy's stability is maintained by a delicate network of financial and regulator organizations; an ecosystem's survivability is encoded in a carefully crafted web of species interactions. It seems that nature strives to achieve robustness through interconnectivity. Such universal choice of a network architecture is perhaps more than mere coincidences. - Albert

Linked: How Everything Is Connected to Everything Else and What It Means for Business, Science, and Everyday Life
Albert-László Barabási
If you don't Prioritize your life, someone else will. - Greg McKeown The ability to choose cannot be taken away or even given away it can only be forgotten. - Greg McKeown Our highest priority is to protect our ability to prioritize.

Essentialism: The Disciplined Pursuit of Less
Greg McKeown
THE FRAMEWORK: • Identify the routine • Experiment with rewards • Isolate the cue • Have a plan - Charles Duhigg Change might not be fast and it isn't always easy. But with time and effort, almost any habit can be reshaped. - Charles Duhigg The Golden Rule of Habit Change: You can't extinguish a bad habit, you can only change it.” - Charles Duhigg Habits are powerful, but delicate. They can emerge outside our consciousness, or can be deliberately designed. They often occur without our permission, but can be reshaped by fiddling with their parts. They shape our lives far more than we realize—they are so strong, in fact, that they cause our brains to cling to them at the exclusion of all else, including common sense.

The Power of Habit: Why We Do What We Do in Life and Business
Charles Duhigg
“A baseball manager recognizes a nonphysical talent, hustle, as an essential gift of great players and great teams. It is the characteristic of running faster than necessary, moving sooner than necessary, trying harder than necessary. It is essential for great programming teams, too.” - Frederick P. Brooks Jr. “As time passes, the system becomes less and less well-ordered. Sooner or later the fixing cease to gain any ground. Each forward step is matched by a backward one. Although in principle usable forever, the system has worn out as a base for progress. ...A brand-new, from-the-ground-up redesign is necessary.” - Frederick P. Brooks Jr. “Adding manpower to a late software project, makes it later.” - Frederick P. Brooks Jr. “For the human makers of things, the incompletenesses and inconsistencies of our ideas become clear only during implementation.”

The Mythical Man-Month: Essays on Software Engineering
Frederick P. Brooks Jr.
“Understand: people will constantly attack you in life. One of their main weapons will be to instill in you doubts about yourself – your worth, your abilities, your potential. They will often disguise this as their objective opinion, but invariably it has a political purpose – they want to keep you down.”

The 50th Law
Robert Greene, 50 Cent
“Do not get attatched to the world as it is. Because the world is changing something new is coming.”

When Work Disappears: The World of the New Urban Poor
William Julius Wilson
"The depth with which you master the basics influences how well you understand everything you learn after that." - Edward B. Burger "Education is what survives when what has been learned has been forgotten." - B. F. Skinner "A ship in port is safe, but that's not what ships are built for."

The 5 Elements of Effective Thinking
Edward B. Burger
Giants are not what we think they are. The same qualities that appear to give them strength are often the sources of great weakness.

David and Goliath: Underdogs, Misfits, and the Art of Battling Giants
Malcolm Gladwell
“Monopoly is the condition of every successful business.”

Zero to One: Notes on Startups, or How to Build the Future
Peter Thiel
“In a world of scarce resources, globalization without new technology is unsustainable.”

Zero to One: Notes on Startups, or How to Build the Future
Peter Thiel
“The fact that we often judge the pleasure of an experience by its ending can cause us to make some curious choices.”

Stumbling on Happiness
Daniel Todd Gilbert
"Despite what our culture suggests, doodling and sketching are powerful tools and they are for everyone, not just artsy types. It's time we recognize visual literacy as a fundamental requirement for the future."

The Doodle Revolution: Unlock the Power to Think Differently
Sunni Brown
“Working extra hours can hurt team dynamics. Not everyone on the team will have the flexibility to pitch in the extra hours. Perhaps one team member has children at home whom he has to take care of. Maybe someone else has a 2-week trip planned in the upcoming months, or she has to commute a long distance and can't work as many hours. Whereas once the team jelled together and everyone worked fairly and equally, now those who work more hours have to carry the weight of those who can't or don't. The result can be bitterness or resentment between members of a formerly-happy team.”

The Effective Engineer: How to Leverage Your Efforts In Software Engineering to Make a Disproportionate and Meaningful Impact
Edmond Lau
“Each of us actually believes that things should be the way we want them, instead of being the natural result of all the forces of creation.”

The Surrender Experiment: My Journey into Life's Perfection
Michael A. Singer
"Poetry is the language of the soul speaking directly to the soul."

The Poetry Pharmacy: Tried-and-True Prescriptions for the Mind, Heart and Soul
William Sieghart
"Poetry doesn't solve problems—it dissolves them in the solution of shared human experience."

The Poetry Pharmacy: Tried-and-True Prescriptions for the Mind, Heart and Soul
William Sieghart
“What is a person, if not the marks they leave behind?”

The Invisible Life of Addie LaRue
V.E. Schwab
“Books, she has found, are a way to live a thousand lives--or to find strength in a very long one.”

The Invisible Life of Addie LaRue
V.E. Schwab
“What she needs are stories. Stories are a way to preserve one's self. To be remembered. And to forget. Stories come in so many forms: in charcoal, and in song, in paintings, poems, films. And books. Books, she has found, are a way to live a thousand lives—or to find strength in a very long one.”

The Invisible Life of Addie LaRue
V.E. Schwab
Dignity is as essential to human life as water, food, and oxygen. The stubborn retention of it, even in the face of extreme physical hardship, can hold a man's soul in his body long past the point at which the body should have surrendered it. - Laura Hillenbrand The paradox of vengefulness is that it makes men dependent upon those who have harmed them, believing that their release from pain will come only when they make their tormentors suffer. In seeking the Bird's death to free himself, Louie had chained himself, once again, to his tyrant. During the war, the Bird had been unwilling to let go of Louie; after the war, Louie was unable to let go of the Bird. - Laura Hillenbrand Without dignity, identity is erased. In its absence, men are defined not by themselves, but by their captors and the circumstances in which they are forced to live.

Unbroken: A World War II Story of Survival, Resilience and Redemption
Laura Hillenbrand
“Get out there and expose yourself. Open yourself up and find what makes you happy. Yes, that will mean you’ll probably get hurt. But so what? The best things in life don’t come easily.”

Models: Attract Women Through Honesty
Mark Manson
“To be happy we need something to solve. Happiness is therefore a form of action.”

The Subtle Art of Not Giving a F*ck: A Counterintuitive Approach to Living a Good Life
Mark Manson
“Don’t just sit there. Do something. The answers will follow.”

The Subtle Art of Not Giving a F*ck: A Counterintuitive Approach to Living a Good Life
Mark Manson
“We suffer for the simple reason that suffering is biologically useful. It is nature’s preferred agent for inspiring change. We have evolved to always live with a certain degree of dissatisfaction and insecurity, because it’s the mildly dissatisfied and insecure creature that’s going to do the most work to innovate and survive.”

The Subtle Art of Not Giving a F*ck: A Counterintuitive Approach to Living a Good Life
Mark Manson
“What we call "I" is just a swinging door which moves when we inhale and when we exhale.”

Zen Mind, Beginner's Mind: Informal Talks on Zen Meditation and Practice
Shunryu Suzuki
Some people are not beautiful in that they spend some much time hiding from themselves and not being true to who they are.

The Value of Others: Understanding the Economic Model of Relationships to Get (and Keep) More of What You Want in the Sexual Marketplace
Orion Taraban
I look at my family as my most important clients, investors, and key team members.

The Family Board Meeting: Is Business Success Hurting Your Family?
Jim Sheils
"To see is to be free."

How to See
Thich Nhat Hanh
"The seed of suffering in you may be strong, but don't wait until you have no more suffering before allowing yourself to be happy."

How to See
Thich Nhat Hanh
"It is not the strength of the body that matters, but the strength of the spirit."

Conquering Crisis: Ten Lessons to Learn Before You Need Them
William H. McRaven
“Where does a man go when there are no more corners to turn, when he's running out of hope, out of luck, out of time?”

In Harm's Way: The Sinking of the U.S.S. Indianapolis and the Extraordinary Story of Its Survivors
Doug Stanton
“It will hurt." said Petra. "But let's make the most of what we have, and not let future pain ruin present happiness.”

Shadow Puppets (Ender's Shadow, #3)
Orson Scott Card
“You accomplish exactly as much as the people who serve you decide you'll accomplish, and nothing more.”

Shadow Puppets (Ender's Shadow, #3)
Orson Scott Card
“Parents refusing to vaccinate their children are doing something akin to allowing their kids to run about in traffic because they are irrationally afraid of sidewalks or they believe being struck by an oncoming car might be good in the long run.”

Get Well Soon: History's Worst Plagues and the Heroes Who Fought Them
Jennifer Wright
“When scientifically investigating the natural world, the only thing worse than a blind believer is a seeing denier.”

Death by Black Hole: And Other Cosmic Quandaries
Neil deGrasse Tyson
"We communicate with the intent to control rather than with the intent to relate. But until we take a risk and share authentically, nothing real can happen."

Getting Real: 10 Truth Skills You Need to Live an Authentic Life
Susan Campbell Ph.D.
"After you say something, pause and take in the fact that the other is now receiving what you just said."

Getting Real: 10 Truth Skills You Need to Live an Authentic Life
Susan Campbell Ph.D.
“Before allowing yourself to take responsibility for other people's painful feelings, ask yourself whether there's something you can do that will actually help, that you can afford to do (given your other commitments), and that isn't better done by someone else (including the person you're trying to help).”

F*ck Feelings: One Shrink's Practical Advice for Managing All Life's Impossible Problems
Michael Bennett
“Intellect without will is worthless, will without intellect is dangerous. ”

The Four Steps to the Epiphany: Successful Strategies for Startups That Win
Steven Gary Blank
“Technology is adopted in phases by distinct groups: technology enthusiasts, visionaries, pragmatists, conservatives, and skeptics.”

The Four Steps to the Epiphany: Successful Strategies for Startups That Win
Steven Gary Blank
“The worst part of holding the memories is not the pain. It's the loneliness of it. Memories need to be shared.”

The Giver (The Giver, #1)
Lois Lowry
“The community of the Giver had achieved at such great price. A community without danger or pain. But also, a community without music, color or art. And books.”

The Giver (The Giver, #1)
Lois Lowry
“Today, not starting is far, far worse than being wrong. If you start, you've got a shot at evolving and adjusting to turn your wrong into a right. But if you don't start, you never get a chance.”

Poke the Box
Seth Godin
“In your life, there are going to be constant demands for your time and attention. How are you going to decide which of those demands gets resources? The trap many people fall into is to allocate their time to whoever screams loudest, and their talent to whatever offers them the fastest reward. That's a dangerous way to build a strategy.”

How Will You Measure Your Life?
Clayton M. Christensen
“It is not death that a man should fear, but he should fear never beginning to live.”

Meditations
Marcus Aurelius
“Life is long, if you know how to use it.”

On the Shortness of Life
Seneca
“You act like mortals in all that you fear, and like immortals in all that you desire”

On the Shortness of Life
Seneca
“What if I was wrong? What if there was no other side. What if, in all the eons of eternity, this was the one and only time that I would be alive. How would I live my life if that were the case?”

The Life We Bury
Allen Eskens
“There is absolutely no inevitability as long as there is a willingness to contemplate what is happening.”

The Medium is the Massage
Marshall Mcluhan Quientin Fiore
“Face your life, its pain, its pleasure, leave no path untaken.”

The Graveyard Book
Neil Gaiman
“You're alive, Bod. That means you have infinite potential. You can do anything, make anything, dream anything. If you can change the world, the world will change. Potential. Once you're dead, it's gone. Over. You've made what you've made, dreamed your dream, written your name. You may be buried here, you may even walk. But that potential is finished.”

The Graveyard Book
Neil Gaiman
“All ideas are second-hand, consciously or unconsciously drawn from a million outside sources, and daily used by the garnerer with a pride and satisfaction born of the superstition that he originated them.”

The Virgin Way: Everything I Know About Leadership
Richard Branson
“Trust, but verify. Remember it when delegating. You have to do both.”

Anything You Want
Derek Sivers
“Success in the knowledge economy comes to those who know themselves their strengths, their values, and how they best perform.”

Managing Oneself
Peter F. Drucker
“Emotions can override…the more powerful fundamental motives that drive our lives: hunger, sex, and the will to survive. People will not eat if they think the only food available is disgusting. They may even die, although other people might consider that same food palatable. Emotion triumphs over the hunger drive! A person may never attempt sexual contact because of the interference of fear or disgust, or may never be able to complete a sexual act. Emotion triumphs over the sex drive! And despair can overwhelm even the will to live, motivating a suicide. Emotions triumph over the will to live!”

Emotions Revealed: Recognizing Faces and Feelings to Improve Communication and Emotional Life
Paul Ekman
“Presentations are a very human medium. And that's what sets them apart. It's you. You are unique. You are the only one like you from anywhere for all time. You have your own fingerprint, your own experiences and your own story that can be told like no one else can tell it. Your passion is your own and its expression can only come from you.” - Nancy Duarte “Epiphanies and profoundly moving experiences come from moments of clarity. Think like a designer and guide your audience through ideas in a way that helps, not hinders, their comprehension. Appeal not only to their verbal senses, but to their visual sense as well.” - Nancy Duarte “They didn't come to your presentation to see you. They came to find out what you can do for them.Success means giving them a reason for taking their time, providing content that resonates, and ensuring it's clear what they are to do.”

Slide:ology
Nancy Duarte
“Many innovations fail because consumers irrationally overvalue the old while companies irrationally overvalue the new.”

Hooked: How to Build Habit-Forming Products
Nir Eyal
“Reducing the thinking required to take the next action increases the likelihood of the desired behavior occurring unconsciously.”

Hooked: How to Build Habit-Forming Products
Nir Eyal
“Prioritize specific business goals, customers, and users, and then their goals, before prioritizing features.”

User Story Mapping: Discover the Whole Story, Build the Right Product
Jeff Patton
“Experience is the worst teacher. It gives the test before giving the lesson."

What I Learned Losing A Million Dollars
Brendan Moynihan
Appearance over substance was a cultural theme in China. - Paul Midler China manufacturing was a game played on a field without referees.

Poorly Made in China: An Insider's Account of the Tactics Behind China's Production Game
Paul Midler
"The reason that water coolers are so important isn't just that they slake our thirst for cool, refreshing H20, but rather that they create a nexus of social activity in the workplace. Water coolers are where you bump into people in the office that you haven't seen in a while, and they're where you gossip about coworkers or talk about last night's game. They serve a crucial social function that desks and meeting rooms can't provide." "A major benefit of cohesive networks is that they create high levels of trust within the group. This trust comes directly from the structure of interactions in these networks."

People Analytics: How Social Sensing Technology Will Transform Business and What It Tells Us about the Future of Work
Benjamin Waber
Dignity is as essential to human life as water, food, and oxygen. The stubborn retention of it, even in the face of extreme physical hardship, can hold a man's soul in his body long past the point at which the body should have surrendered it. - Laura Hillenbrand The paradox of vengefulness is that it makes men dependent upon those who have harmed them, believing that their release from pain will come only when they make their tormentors suffer. In seeking the Bird's death to free himself, Louie had chained himself, once again, to his tyrant. During the war, the Bird had been unwilling to let go of Louie; after the war, Louie was unable to let go of the Bird. - Laura Hillenbrand Without dignity, identity is erased. In its absence, men are defined not by themselves, but by their captors and the circumstances in which they are forced to live.

Unbroken: A World War II Story of Survival, Resilience, and Redemption
Laura Hillenbrand
Distinguishing the signal from the noise requires both scientific knowledge and self-knowledge: the serenity to accept the things we cannot predict, the courage to predict the things we can, and the wisdom to know the difference. - Nate Silver The signal is the truth. The noise is what distracts us from the truth. - Nate Silver One of the pervasive risks that we face in the information age, as I wrote in the introduction, is that even if the amount of knowledge in the world is increasing, the gap between what we know and what we think we know may be widening.

The Signal and the Noise: Why So Many Predictions Fail - But Some Don't
Nate Silver
“Everyone should read, we say, but we act as if only those with special talent should write.”

Writing Tools: 50 Essential Strategies for Every Writer
Roy Peter Clark
“All of us possess a reading vocabulary as big as a lake but draw from a writing vocabulary as small as a pond. The good news is that the acts of searching and gathering always expand the number of usable words.”

Writing Tools: 50 Essential Strategies for Every Writer
Roy Peter Clark
“Your fears are a kind of prison that confines you within a limited range of action. The less you fear, the more power you will have and the more fully you will live.”

The 50th Law
Robert Greene, 50 Cent
“Relationships are the only thing that matter in business in life.”

When Work Disappears: The World of the New Urban Poor
William Julius Wilson
The Anabolic Phase is the forty-five-minute window following a workout in which your muscle machinery, in the presence of the right combination of nutrients, initiates the repair of damaged protein and replenishes muscle glycogen stores. - John Ivy & Robert Portman A high-protein diet consisting of 41 to 48 percent carbohydrate, 19 to 26 percent protein, and 33 percent fat is an excellent one for strength athletes. - John Ivy & Robert Portman Lifestyle factors can increase the insulin sensitivity of the muscle cells and thereby create a body that is generally disposed to build muscle proteins and less disposed to store body fat.

Nutrient Timing: The Future of Sports Nutrition
John Ivy, Robert Portman
“The best entrepreneurs know this: every great business is built around a secret that's hidden from the outside. A great company is a conspiracy to change the world; when you share your secret, the recipient becomes a fellow conspirator.”

Zero to One: Notes on Startups, or How to Build the Future
Peter Thiel
“CREATIVE MONOPOLY means new products that benefit everybody and sustainable profits for the creator. Competition means no profits for anybody, no meaningful differentiation, and a struggle for survival.”

Zero to One: Notes on Startups, or How to Build the Future
Peter Thiel
“If you are like most people, then like most people, you don't know you're like most people.”

Stumbling on Happiness
Daniel Todd Gilbert
"to make spontaneous marks in order to support thinking; to use simple visual language to engage three learning modalities; to use simple visual language to activate the mind's eye and support creativity, problem-solving and innovation."

The Doodle Revolution: Unlock the Power to Think Differently
Sunni Brown
“Profitability can be fixed over time if the business has firm roots, but cash problems are usually a sign that the end is coming. Cash is harder to manipulate. While the income statement uses many estimates and can be subject to deliberate manipulation, cash is easily measured because it is backed by what's in bank accounts.”

Visual Finance: The One Page Visual Model to Understand Financial Statements and Make Better Business Decisions
Georgi Tsvetanov
“To be effective engineers, we need to be able to identify which activities produce more impact with smaller time investments.”

The Effective Engineer: How to Leverage Your Efforts In Software Engineering to Make a Disproportionate and Meaningful Impact
Edmond Lau
“My formula for success was very simple: Do whatever is put in front of you with all your heart and soul without regard for personal results. Do the work as though it were given to you by the universe itself - because it was.”

The Surrender Experiment: My Journey into Life's Perfection
Michael A. Singer
"We read poetry not to feel better, but to feel more accurately."

The Poetry Pharmacy: Tried-and-True Prescriptions for the Mind, Heart and Soul
William Sieghart
"The time between moments feels eternal. But eternity itself is just a collection of moments."

The Invisible Life of Addie LaRue
V.E. Schwab
“Three words, large enough to tip the world. I remember you.”

The Invisible Life of Addie LaRue
V.E. Schwab
Distinguishing the signal from the noise requires both scientific knowledge and self-knowledge: the serenity to accept the things we cannot predict, the courage to predict the things we can, and the wisdom to know the difference. - Nate Silver The signal is the truth. The noise is what distracts us from the truth. - Nate Silver One of the pervasive risks that we face in the information age, as I wrote in the introduction, is that even if the amount of knowledge in the world is increasing, the gap between what we know and what we think we know may be widening.

The Signal and the Noise: Why So Many Predictions Fail—But Some Don't
Nate Silver
“Rejection exists for a reason — it’s a means to keep people apart who are not good for each other.”

Models: Attract Women Through Honesty
Mark Manson
“You cannot be a powerful and life-changing presence to some people without being a joke or an embarrassment to others.”

Models: Attract Women Through Honesty
Mark Manson
“Ask yourself this: why would you want to be intimate with someone who doesn't appreciate you? Why would you ever settle for such a person? Because she's hot? Come on, have a little more self-respect. Have some higher standards.”

Models: Attract Women Through Honesty
Mark Manson
“In the beginner’s mind there are many possibilities, but in the expert’s mind there are few.”

Zen Mind, Beginner's Mind: Informal Talks on Zen Meditation and Practice
Shunryu Suzuki
When we have no thought of achievement, no thought of self, we can really learn something.”

Zen Mind, Beginner's Mind: Informal Talks on Zen Meditation and Practice
Shunryu Suzuki
“Treat every moment as your last. It is not preparation for something else.”

Zen Mind, Beginner's Mind: Informal Talks on Zen Meditation and Practice
Shunryu Suzuki
People are beautiful in the extent they accept and express their true nature.

The Value of Others: Understanding the Economic Model of Relationships to Get (and Keep) More of What You Want in the Sexual Marketplace
Orion Taraban
People want what they want, not what wants them.

The Value of Others: Understanding the Economic Model of Relationships to Get (and Keep) More of What You Want in the Sexual Marketplace
Orion Taraban
Time together isn’t the same as quality time together.

The Family Board Meeting: Is Business Success Hurting Your Family?
Jim Sheils
Quality time is something different. It’s time with purpose. Time with focused attention.

The Family Board Meeting: Is Business Success Hurting Your Family?
Jim Sheils
"When you understand, you cannot help but love."

How to See
Thich Nhat Hanh
"Wrong perception is the cause of all suffering."

How to See
Thich Nhat Hanh
"In a crisis, you don't rise to the occasion, you sink to the level of your training."

Conquering Crisis: Ten Lessons to Learn Before You Need Them
William H. McRaven
"Life is a struggle and the potential for failure is ever present, but those who live in fear of failure, or hardship, or embarrassment will never achieve their potential."

Conquering Crisis: Ten Lessons to Learn Before You Need Them
William H. McRaven
“. . . the sun set . . . with guillotine-like speed this close to the equator.”

In Harm's Way: The Sinking of the U.S.S. Indianapolis and the Extraordinary Story of Its Survivors
Doug Stanton
“But it was not the boyish grin she had known when he bounded along the low-gravity inner corridors of Battle School. This smile had weariness in it, and old fears long mastered but still present. It was the smile of wisdom.”

Shadow Puppets (Ender's Shadow, #3)
Orson Scott Card
“The only people who think children are carefree are the ones who've forgotten their own childhood.”

Shadow Puppets (Ender's Shadow, #3)
Orson Scott Card
“But the bubonic plague never went away entirely. It still exists today. The World Health Organization reports that in 2013 there were 783 cases worldwide; 126 people died.35”

Get Well Soon: History's Worst Plagues and the Heroes Who Fought Them
Jennifer Wright
“The remarkable feature of physical laws is that they apply everywhere, whether or not you choose to believe in them. After the laws of physics, everything else is opinion.”

Death by Black Hole: And Other Cosmic Quandaries
Neil deGrasse Tyson
"It seems that the more you try to get reality to fit within your comfort zone, the more unprepared you are to deal with a world full of surprise, complexity, and change. Likewise, if we persist in trying to get our relationships to conform to our expectations instead of letting them be how they actually are, we may miss important opportunities to know ourselves and others more deeply."

Getting Real: 10 Truth Skills You Need to Live an Authentic Life
Susan Campbell Ph.D.
“You should never hold yourself accountable for results you don't control, but always for the strength of trying.”

F*ck Feelings: One Shrink's Practical Advice for Managing All Life's Impossible Problems
Michael Bennett
“In the early stages of a startup, focusing on “execution” will put you out of business. Instead, you need a “learning and discovery” process so you can get the company to the point where you know what to execute.”

The Four Steps to the Epiphany: Successful Strategies for Startups That Win
Steven Gary Blank
“Build it and they will come,” is not a strategy; it's a prayer.”

The Four Steps to the Epiphany: Successful Strategies for Startups That Win
Steven Gary Blank
“We gained control of many things. But we had to let go of others.”

The Giver (The Giver, #1)
Lois Lowry
“He knew that there was no quick comfort for emotions like those. They were deeper and they did not need to be told. They were felt.”

The Giver (The Giver, #1)
Lois Lowry
“I define anxiety as experiencing failure in advance.”

Poke the Box
Seth Godin
“There are two mistakes one can make along the road to truth. Not going all the way, and not starting.” Siddhrtha Gautama”

Poke the Box
Seth Godin
“If you defer investing your time and energy until you see that you need to, chances are it will already be too late.”

How Will You Measure Your Life?
Clayton M. Christensen
“You have power over your mind not outside events. Realize this, and you will find strength.”

Meditations
Marcus Aurelius
“The happiness of your life depends upon the quality of your thoughts.”

Meditations
Marcus Aurelius
“I have often wondered how it is that every man loves himself more than all the rest of men, but yet sets less value on his own opinion of himself than on the opinion of others.”

Meditations
Marcus Aurelius
“It is not that we have so little time but that we lose so much. ... The life we receive is not short but we make it so; we are not ill provided but use what we have wastefully.”

On the Shortness of Life
Seneca
“We are surrounded every day by the wonders of life, wonders beyond comprehension that we simply take for granted. I decided that day that I would live my life—not simply exist. If I died and discovered heaven on the other side, well, that'd be just fine and dandy. But if I didn't live my life as if I was already in heaven, and I died and found only nothingness, well…I would have wasted my life. I would have wasted my one chance in all of history to be alive.”

The Life We Bury
Allen Eskens
“People want to forget the impossible. It makes their world safer.”

The Graveyard Book
Neil Gaiman
“Luck is what happens when preparation meets opportunity.”

The Virgin Way: Everything I Know About Leadership
Richard Branson
“Acquiring the habit of note-taking is therefore a wonderfully complementary skill to that of listening.”

The Virgin Way: Everything I Know About Leadership
Richard Branson
“Just pay close attention to what excites you and what drains you. Pay close attention to when you're being the real you and when you're trying to impress an invisible jury.”

Anything You Want
Derek Sivers
“Like so many brilliant people, he believes that ideas move mountains. But bulldozers move mountains; ideas show where the bulldozers should go to work.”

Managing Oneself
Peter F. Drucker
“Successful careers are not planned. They develop when people are prepared for opportunities because they know their strengths, their method of work, and their values.”

Managing Oneself
Peter F. Drucker
“A good change leader never thinks, “Why are these people acting so badly? They must be bad people.” A change leader thinks, “How can I set up a situation that brings out the good in these people?”

Switch: How to Change Things When Change Is Hard
Chip Heath, Dan Heath
“The problem is this: Often the heart and mind disagree. Fervently.”

Switch: How to Change Things When Change Is Hard
Chip Heath, Dan Heath
“After all, your company doesn't define customer experience. Customers do. Customer experience is based on how your customers perceive your organization and how well you meet their needs when they interact with, hear about, and do business with your company.”

Smart Customers, Stupid Companies: Why Only Intelligent Companies Will Thrive, and How To Be One of Them
Michael Hinshaw, Bruce Kasanoff
“There are three ingredients required to initiate any and all behaviors: (1) the user must have sufficient motivation; (2) the user must have the ability to complete the desired action; and (3) a trigger must be present to activate the behavior.”

Hooked: How to Build Habit-Forming Products
Nir Eyal
"The Success Formula: Every Skill You Acquire Doubles Your Odds of Success"

How to Fail at Almost Everything and Still Win Big: Kind of the Story of My Life
Scott Adams
“Half a baked cake may not be enough to feed a wedding party, but it's enough to taste and leave everyone looking forward to the rest of the cake.”

User Story Mapping: Discover the Whole Story, Build the Right Product
Jeff Patton
"Learning how not to lose money is more important than learning how to make money."

What I Learned Losing A Million Dollars
Brendan Moynihan
Somewhere along the line, Made in China began to sound like a bargain. (...)

Poorly Made in China: An Insider's Account of the Tactics Behind China's Production Game
Paul Midler
Energy, not time, is the fundamental currency of high performance. - Jim Loehr We live in a world that celebrates work and activity, ignores renewal and recovery, and fails to recognize that both are necessary for sustained high performance. - Jim Loehr To be fully engaged, we must be physically energized, emotionally connected, mentally focused and spiritually aligned with a purpose beyond our immediate self-interest.

The Power of Full Engagement
Jim Loehr, Tony Schwartz
In the last 3,421 years of recorded history only 268 have seen no war. - Will Durant The present is the past rolled up for action, and the past is the present unrolled for understanding. - Ariel Durant We must operate with partial knowledge, and be provisionally content with probabilities. - Ariel Durant It is not the race that makes the civilization, it is the civilization that makes the people: circumstances geographical, economic, and political create a culture, and the culture creates a human type.

The Lessons of History
Will Durant, Ariel Durant
The best way to reduce stress in your life is to stop screwing up. - Roy F. Baumeister For most of us, though, the problem is not a lack of goals but rather too many of them. - Roy F. Baumeister “Monkey Mind”, a mind plagued with constantly shifting thoughts, like a money leaping widely from tree to tree.

Willpower: Rediscovering the Greatest Human Strength
Roy F. Baumeister
When we plant a rose seed in the earth, we notice that it is small, but we do not criticize it as "rootless and stemless." We treat it as a seed, giving it the water and nourishment required of a seed. When it first shoots up out of the earth, we don't condemn it as immature and underdeveloped; nor do we criticize the buds for not being open when they appear. We stand in wonder at the process taking place and give the plant the care it needs at each stage of its development. The rose is a rose from the time it is a seed to the time it dies. Within it, at all times, it contains its whole potential. It seems to be constantly in the process of change; yet at each state, at each moment, it is perfectly all right as it is. - W. Timothy Gallwey When the mind is free of any thought or judgment, it is still and acts like a mirror. Then and only then can we know things as they are. - W. Timothy Gallwey Fortunately, most children learn to walk before they can be told how to by their parents.

The Inner Game of Tennis: The Classic Guide to the Mental Side of Peak Performance
W. Timothy Gallwey
“If a period is a stop sign, then what kind of traffic flow is created by other marks? The comma is a speed bump; the semicolon is what a driver education teacher calls a “rolling stop”; the parenthetical expression is a detour; the colon is a flashing yellow light that announces something important up ahead; the dash is a tree branch in the road.”

Writing Tools: 50 Essential Strategies for Every Writer
Roy Peter Clark
“Every minute doing one thing is a minute not doing something else. Every choice is another choice not made another path grown over lost.”

When Work Disappears: The World of the New Urban Poor
William Julius Wilson
“Freedom is saying I want to do this Not that”

When Work Disappears: The World of the New Urban Poor
William Julius Wilson
"Leaders don't change lives. Teachers do." - Richard L. Godfrey "A key element of being a great leader and teacher lies in the ability to see reality clearly." - Richard L. Godfrey "Facts are important in presenting information, but, as discussed in an earlier chapter, leaders must handle them with care and creatively present them to ensure that listeners can learn, retain, and remember them."

The Seven Laws of Learning: Why Great Leaders Are Also Great Teachers
Richard L. Godfrey
Courage is not something that you already have that makes you brave when the tough times start. Courage is what you earn when you've been through the tough times and you discover they aren't so tough after all.

David and Goliath: Underdogs, Misfits, and the Art of Battling Giants
Malcolm Gladwell
“All failed companies are the same: they failed to escape competition.”

Zero to One: Notes on Startups, or How to Build the Future
Peter Thiel