Scott Berkun
ISBN: 1449389627
Read: 5/25/2011
Pages: 248
Rating: 7.5/10
View on Amazon
Reading Ease: Reading Time:6 hours

The debunked myths that stood out to me from Scott's book are the myth of the epiphany, how such flashes of insights rarely happen and often the long and hard work is often forgotten or left out of an innovators story. The myth that the best idea wins, sometimes execution and timing can make a not so great idea go far, and there are other variables to consider before you think your idea is world changing. The myth that innovation is always good any successful idea has many consequences, and we need to be more mindful of our creations. The myth of the lone inventor, media tends to idolize the sole hero and people forget the power of collaboration and strong teams that lead to successful innovations.

Motivations to Read

My entrepreneurial spirit has been blossoming from a young age. In college, I focused a lot on skill development and had begun to lose touch with my more innovative side; or so I thought. There have been many myths around what it means to be an entrepreneur and to innovate. I hard some good things about Scott's book and saw a video of his on youtube and decided to pick up this book to address some incorrect views I may have had towards innovation.

3 Reasons to Read

  • Discover the basics of creative thinking and how it relates to entrepreneurs and the inventions/products they create
  • The myth of the epiphany which so many people seem to be chasing
  • Learn more about the history of Innovation
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